Experts believe that mobility covers more than technology manufacturers and developers.
What challenges does modern mobility face? It seems that autonomous vehicles are not part of the plan.
Experts in the field agree that the key word for the development of mobility is collaboration. This does not apply exclusively to a collaboration among traditional actors in the sector, but it could happen with telecommunications, insurance or energy companies.
There is no explicit talk about the development of increasingly intelligent or efficient vehicles, but of new business models whose objectives are to attract great opportunities and, consequently, economic, political, social and ethical benefits. Location World is an example of this phenomenon. The company’s vision for Latin America, through a disruptive model and products such as CarSync Fleet product which is present in Colombia, Ecuador and Peru.
And the tests are sent. Today, we see in the taxi service or goods distribution, for example, optimized technologies that benefit customers, as well as owners.
This concept comes from Massachusetts under the name of Moral Machine, a macro sector of mobility where manufacturers, suppliers of raw materials, technology developers and even the psychology, ethics or philosophy converge.
Goal: customer loyalty
The direct benefit will be for the client, since collaborative technology will put the client as the center of everything, offering innovation and a more collaborative and versatile way of thinking. The objective is to develop new ways to meet needs and take advantage of opportunities that were not even in the radar of the industry itself.
All this based on the development and testing of business models characterized by being efficient, profitable and sustainable, through the collaboration of various sectors, some not exclusive to the automotive industry. Of course, in order for this to take place all actors must assume the challenges that come with the process.
The key is finding value in each of them.
Ideally, this new mobility ecosystem will result in the collaboration between the private and the public sector in order to manage the corresponding changes in terms of transport, goods, and infrastructure.
Public entities must see beyond their regulatory actions to take a leading role in the design and development of new scenarios that invite towards a collaborative and effective mobility for everyone.
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