What gives companies an advantage in the new digital age is not just the large volume of data (BIG DATA) they generate, but also the importance of that data. With more and more customer data (CAR DATA), what matters is quality (SMART DATA),not just quantity.
This paradigm shift also empowers smaller organizations and brands with limited databases that may nonetheless contain valuable information as well as the keys to understanding their customers.
Smart data based on telematics can be used effectively to improve business performance for different processes:
Car data profiling and enrichment.
Advanced customer segmentation.
Discovery of driving behavior patterns.
Discovery of mobility behavior patterns.
Analysis of the customer (driver journey) experience.
Optimization and automation of marketing campaigns.
Dynamic pricing solutions.
Unified views of individual customers and groups.
…and many others