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CUSTOMER SUCCESS STORY BLACKBERRY
Pioneer in Automated Business Process Trade Marketing with BlackBerry Solution in Ecuador
CHALLENGE
Two years ago, Promoecuador identified a new business opportunity in trade marketing, the discipline that offers companies the monitoring, evaluation and monitoring of promotional activities and packaging and product placement in retail stores. However, to venture into this business, Promoecuador needed a competitive offer and differential.
The company faced several challenges characteristic of this activity.
Generally, when trade marketing representatives visited stores to check the promotional campaigns and product packaging information is recorded on paper and pencil, and took photographs of the products with a digital camera. Then, the representatives returned to the office to manually enter data for processing and analysis. That meant customers had to wait several days or even weeks to receive a report. There was a high risk of error when entering information manually.
In addition, databases containing addresses and other information about the shops were inaccurate and generally outdated.
In the office, supervisors could not keep the location of their representatives or the progress of their tasks. Representatives wasted a lot of time looking for the stores, which reduced productivity and limited the number of stores could visit daily.
"We needed to stand out from the competition. Modernize the way we deliver services was essential for trade marketing venture
a new business segment, "said Raul Ortega, Promoecuador Account Director
To download the full case to click on the link below: Promoecuador_ENG_v6.pdf
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