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Tuesday, February 02, 2010
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Location World becomes the first company in Ecuador to be a member of the Mobile Marketing Association (MMA)
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Location-World, with the aim of expanding its business in the mobile industry, announces that the company has become an active member of the Mobile Marketing Association (MMA) in order to support the efforts for the development of the mobile marketing industry in Latin America.
This partnership enables Location-Word to become the first company in Ecuador to be part of this prestigious organization, and therefore incorporate all the standards set by the MMA in the development and commercialization of the location-based products. Similarly, Location-World will contribute actively in the open forums that set this organization to boost mobile marketing and advertising.
Location-World, the leading company in mobile marketing in Ecuador and the Andean region, develops mobile applications and solutions that combine elements of location-based services with mobile marketing. It is estimated that over seven billion dollars is the figure that could reach the global investment in advertising on mobile phones in 2010. This was revealed by the study by the Spanish company ADS Media, which ensures that 93% of users are willing to accept this type of advertising in exchange for free services.
About Location World:
Location World is a leading developer of LBS multi-platforms and a provider of a complete range of LBS applications. The technological and methodological platform developed by Location World enables the rapid, practical and effective implementation of LBS solutions in Internet as well as in mobile terminals.
More than fifteen years of professional experience, successful projects, and innovative business models support the development and disruptive methodologies that Location World offers world wide.
To learn more about Location World online, visit www.location-world.com
About Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. |
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