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Tuesday, October 12, 2010
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Waze, bronze medal among the "Gizmodo best GPS apps"
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Guizmodo, one of the most popular technology blogs around the world, published Waze between the TOP 3 of the "Best Navigation Application", wining the bronce.
... read more ... |
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Tuesday, February 23, 2010
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Waze annouces partnership with Location World, a leading South American location services provider, to bring crowdsourced maps & GPS navigation to Latin America.
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WAZE ANNOUCES PARTNERSHIP WITH LOCATION WORLD, A LEADING SOUTH AMERICAN LOCATION SERVICES PROVIDER, TO BRING CROWDSOURCED MAPS & GPS NAVIGATION TO LATIN AMERICA
Partnership with Location World is the first in a series of international partnerships designed to bring crowdsourced maps and road info to consumers, worldwide
Palo Alto, Calif. — January 25, 2010 — Waze, the first global provider of crowdsourced live maps and real-time road information, today announced its first international partnership with Location World, the largest location-based services and solutions company in South America, based in Ecuador, with a strong, fast growing presence in additional Latin American countries including Panama, Argentina, Peru, Venezuela, Columbia and Chile.
Location World provides a wide variety of LBS services, enabling companies to develop applications quickly and effectively. Among Location World’s customers are the leading local operators as well as big names in the public and private sector, including Telefonica - Movistar, Coca-Cola, Nestle, Manpower and many others. One of Location World’s assets is the largest local geosearch database in Ecuador, with more than 140,000 entries, currently being used by Telefonica – Movistar, among other customers.
Under the terms of the agreement, waze will use Location World’s premium-grade maps for its service and, in return, will provide Location World with ongoing, real-time automated and community-generated map updates and real-time traffic information, transforming it into the most up-to-date map first in Ecuador, and then shortly in rest of Latin America. Waze users in these countries will benefit from a fully localized service, with great base maps that significantly accelerate the creation of ... read more ... |
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Thursday, February 11, 2010
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Location World will be in Movilforum LATAM 2010.
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World Location will participate in LATAM 2010 Movilforum next 23 to 24 March. Movilforum is the largest mobile technology event in Latin America organized by Telefónica and Vivo, with the confirmed presence of companies and overseas representatives from over 15 countries.
The objetive of Movilforum LATAM 2010 is show and boost mobile business solutions relating to the following areas:
- Mobility as a tool to improve business productivity.
- Application Development Platforms.
- Government: applications to optimize the management and public services.
- Technological innovation: the future of mobility.
This event is directed to companies in the sector of Telecommunications, Internet, Mobile Marketing, technology equipment providers, consulting firms, universities, public institutions among others. ... read more ... |
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Wednesday, February 03, 2010
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Waze one of the Best Mobile Startups 2010 – Laptop Magazine
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Waze
Imagine free turn-by-turn directions—complete with live traffic updates from your fellow drivers—right on your smart phone. Meet Waze, a free GPS application available for Android, the iPhone, Symbian, and select Windows Mobile smart phones that provides driver-generated maps, real-time traffic, and reports created by other Waze users. The company first appeared in Israel, where there are currently about 250,000 Waze users. The app arrived in the U.S. during the summer of 2009, and launched internationally in November 2009.
“We are building a live road network that includes a base map and user-generated changes to it that happen in real time,” explained CEO Noam Bardin. The interface is sleek and a breeze to use, and you can find points of interest through Google local search. During out testing in Manhattan, we saw that there was heavy traffic on 11th Ave. with an average speed of 8 mph; that data was added by Waze’s community of users. The experience is a bit like a game, too. As you drive and mark new roads, you gain points and increase your rank. You can also share road conditions via Twitter and check into places via the popular location-based foursquare app.
Why the Competition Should Care
Waze’s business model is to sell the information it collects from its user base and undercut competitors such as Tele Atlas and Inrix Traffic with a different data set, providing real-time information at a price suited for advertisement-based models. “The world where you can charge $2 to $3 per subscriber for a map is gone,” Bardin declared. “You need to be driven by the community.” By using its method of crowd sourcing data, the company has been able to build a map and collect traffic data at a fraction of the traditional cost. ... read more ... |
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Tuesday, February 02, 2010
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Location World, first company in Ecuador to be a member of the Mobile Marketing Association (MMA)
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Location-World, with the aim of expanding its business in the mobile industry, announces that the company has become an active member of the Mobile Marketing Association (MMA) in order to support the efforts for the development of the mobile marketing industry in Latin America.
This partnership enables Location-Word to become the first company in Ecuador to be part of this prestigious organization, and therefore incorporate all the standards set by the MMA in the development and commercialization of the location-based products. Similarly, Location-World will contribute actively in the open forums that set this organization to boost mobile marketing and advertising.
Location-World, the leading company in mobile marketing in Ecuador and the Andean region, develops mobile applications and solutions that combine elements of location-based services with mobile marketing. It is estimated that over seven billion dollars is the figure that could reach the global investment in advertising on mobile phones in 2010. This was revealed by the study by the Spanish company ADS Media, which ensures that 93% of users are willing to accept this type of advertising in exchange for free services.
About Location World:
Location World is a leading developer of LBS multi-platforms and a provider of a complete range of LBS applications. The technological and methodological platform developed by Location World enables the rapid, practical and effective implementation of LBS solutions in Internet as well as in mobile terminals.
More than fifteen years of professional experience, successful projects, and innovative business models support the development and disruptive methodologies that Location World offers world wide.
To learn more about Location World online, visit ... read more ... |
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Tuesday, September 22, 2009
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Location World starts a geographical business intelligence project with Diners Club Ecuador using advanced Location Based Services.
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Location World installs in Diners Club advanced solutions to increase effectiveness in its risk analysis process. The project involves creating a special score in geographical zones in different areas of the city. This allows the company to automatically evaluate each client risk by matching his address with the area of score.
Additionally, Location World installs in Diners Club the most advanced geographical solution for business intelligence. The software allows the company to make advanced analysis to optimize resources, processes, reduce costs and identify influence areas and business opportunities.
Finally, Location World continues its work with Diners Club to soon release a new web service that will benefit Diners clients and establishments. The product will be available in very soon. |
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Saturday, August 15, 2009
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Location World – Movistar implemented a project of sales force optimization through geographical solution in Ecuador Bottling Company (EBC), Coke wholesaler distributor in Ecuador.
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The project involves developing a solution that enhances EBC efficiency in its wholesale process while improving employee’s quality of life.
The solution allows that every seller confirms through its mobile device the moment that he or she starts their visits in every one of the assigned routes. This allows Coca-Cola to control and confirm their sellers daily visits, increase productivity in its wholesale process, and improve quality of life by shortening unnecessary work hours.
Additionally, now the sales-rep can add and actualize information of the wholesale points directly through his mobile device; allowing Coca-Cola to have an actualized distribution route and fulfill the demand of new wholesale points. |
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